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Information Google collects

We want you to sympathize the types of data we collect as you utilize our services

We collect information to provide amend services to all our users — from figuring out basic stuff similar which language y'all speak, to more complex things similar which ads you'll detect virtually useful, the people who thing most to you online, or which YouTube videos yous might similar. The information Google collects, and how that information is used, depends on how y'all use our services and how you manage your privacy controls.

When yous're non signed in to a Google Account, nosotros store the information we collect with unique identifiers tied to the browser, application, or device you're using. This allows united states of america to do things like maintain your preferences beyond browsing sessions, such as your preferred language or whether to evidence you more relevant search results or ads based on your action.

When you're signed in, we besides collect data that we store with your Google Account, which we treat equally personal information.

Things y'all create or provide to us

When yous create a Google Account, y'all provide us with personal information that includes your proper noun and a password. You can likewise choose to add a phone number or payment information to your account. Even if you aren't signed in to a Google Account, yous might choose to provide us with data — like an email address to receive updates well-nigh our services.

Nosotros also collect the content y'all create, upload, or receive from others when using our services. This includes things like e-mail you write and receive, photos and videos you relieve, docs and spreadsheets you create, and comments yous make on YouTube videos.

Data we collect as you apply our services

Your apps, browsers & devices

We collect information about the apps, browsers, and devices y'all use to access Google services, which helps us provide features like automatic production updates and dimming your screen if your battery runs depression.

The information we collect includes unique identifiers, browser type and settings, device type and settings, operating system, mobile network data including carrier name and phone number, and application version number. Nosotros also collect data nigh the interaction of your apps, browsers, and devices with our services, including IP accost, crash reports, system activity, and the date, fourth dimension, and referrer URL of your request.

We collect this information when a Google service on your device contacts our servers — for instance, when you lot install an app from the Play Store or when a service checks for automatic updates. If you're using an Android device with Google apps, your device periodically contacts Google servers to provide information about your device and connection to our services. This information includes things like your device blazon and carrier name, crash reports, which apps y'all've installed, and, depending on your device settings, other information about how you're using your Android device.

Your activity

We collect information almost your activity in our services, which we employ to exercise things similar recommend a YouTube video you might like. The action information we collect may include:

Terms you search for
Videos you watch
Views and interactions with content and ads
Voice and sound information
Purchase action
People with whom y'all communicate or share content
Activity on 3rd-party sites and apps that use our services
Chrome browsing history you've synced with your Google Account

If you lot employ our services to make and receive calls or send and receive messages, we may collect call and message log data like your phone number, calling-party number, receiving-party number, forwarding numbers, sender and recipient email address, time and date of calls and messages, duration of calls, routing information, and types and volumes of calls and letters.

You tin can visit your Google Account to observe and manage activity data that'southward saved in your account.

Your location information

We collect information about your location when you utilise our services, which helps usa offering features like driving directions, search results for things near yous, and ads based on your general location.

Your location tin be determined with varying degrees of accuracy by:

GPS and other sensor data from your device
IP address
Activeness on Google services, such as your searches and places yous label like domicile or work
Data almost things near your device, such as Wi-Fi access points, cell towers, and Bluetooth-enabled devices

The types of location data we collect and how long we store information technology depend in function on your device and business relationship settings. For case, you can plow your Android device's location on or off using the device's settings app. You lot can also plow on Location History if you want to create a individual map of where you go with your signed-in devices. And if your Web & App Activity setting is enabled, your searches and other action from Google services, which may also include location information, is saved to your Google Account. Acquire more than most how we use location information.

In some circumstances, Google also collects data almost yous from publicly accessible sources. For example, if your proper noun appears in your local newspaper, Google's Search engine may index that article and display it to other people if they search for your proper noun. We may also collect data about you from trusted partners, such equally directory services who provide us with business information to exist displayed on Google's services, marketing partners who provide u.s. with data well-nigh potential customers of our business concern services, and security partners who provide us with information to protect against abuse. We as well receive information from advertising partners to provide advert and research services on their behalf.

We apply various technologies to collect and shop information, including cookies, pixel tags, local storage, such as browser web storage or application data caches, databases, and server logs.

Why Google collects data

We utilize data to build ameliorate services

We utilize the information we collect from all our services for the post-obit purposes:

Provide our services

We use your information to deliver our services, like processing the terms you lot search for in social club to render results or helping you share content by suggesting recipients from your contacts.

Maintain & improve our services

We besides use your information to ensure our services are working equally intended, such every bit tracking outages or troubleshooting problems that y'all report to us. And we use your information to brand improvements to our services — for example, understanding which search terms are about oft misspelled helps us meliorate spell-bank check features used across our services.

Develop new services

We use the information we collect in existing services to help the states develop new ones. For case, understanding how people organized their photos in Picasa, Google's first photos app, helped u.s. design and launch Google Photos.

Provide personalized services, including content and ads

We utilise the information we collect to customize our services for you, including providing recommendations, personalized content, and customized search results. For example, Security Checkup provides security tips adapted to how you use Google products. And Google Play uses information like apps you've already installed and videos you lot've watched on YouTube to suggest new apps you might like.

Depending on your settings, we may also show you personalized ads based on your interests. For example, if you lot search for "mountain bikes," you may encounter an ad for sports equipment when y'all're browsing a site that shows ads served by Google. You tin command what information we use to evidence you ads by visiting your ad settings.

Nosotros don't show yous personalized ads based on sensitive categories, such as race, religion, sexual orientation, or health.
We don't evidence y'all personalized ads based on your content from Drive, Gmail, or Photos.
We don't share information that personally identifies you with advertisers, such as your proper noun or email, unless y'all ask the states to. For instance, if yous see an advertising for a nearby flower shop and select the "tap to call" button, we'll connect your call and may share your phone number with the flower shop.

Mensurate performance

We utilize data for analytics and measurement to understand how our services are used. For case, we analyze data nearly your visits to our sites to practise things like optimize product pattern. And nosotros also use data about the ads you interact with to help advertisers understand the performance of their ad campaigns. We use a multifariousness of tools to exercise this, including Google Analytics. When you lot visit sites or utilize apps that employ Google Analytics, a Google Analytics client may choose to enable Google to link information about your activeness from that site or app with activeness from other sites or apps that use our ad services.

Communicate with you

We utilise information we collect, like your email address, to interact with you straight. For example, we may send yous a notification if we notice suspicious activity, like an endeavor to sign in to your Google Account from an unusual location. Or nosotros may let you know virtually upcoming changes or improvements to our services. And if you lot contact Google, we'll keep a record of your request in order to help solve whatever issues you might be facing.

Protect Google, our users, and the public

We use information to assist meliorate the safety and reliability of our services. This includes detecting, preventing, and responding to fraud, abuse, security risks, and technical problems that could damage Google, our users, or the public.

Nosotros utilize different technologies to process your data for these purposes. We use automated systems that analyze your content to provide you lot with things like customized search results, personalized ads, or other features tailored to how y'all apply our services. And we analyze your content to help us discover corruption such equally spam, malware, and illegal content. We also use algorithms to recognize patterns in data. For example, Google Interpret helps people communicate across languages by detecting common language patterns in phrases you inquire it to interpret.

We may combine the information we collect amongst our services and beyond your devices for the purposes described above. For case, if you watch videos of guitar players on YouTube, y'all might see an ad for guitar lessons on a site that uses our ad products. Depending on your account settings, your activity on other sites and apps may be associated with your personal information in social club to improve Google's services and the ads delivered by Google.

If other users already have your email address or other information that identifies you, we may show them your publicly visible Google Account information, such as your name and photo. This helps people place an electronic mail coming from yous, for instance.

We'll ask for your consent before using your information for a purpose that isn't covered in this Privacy Policy.

Key terms

Affiliates

An affiliate is an entity that belongs to the Google group of companies, including the following companies that provide consumer services in the EU: Google Ireland Limited, Google Commerce Ltd, Google Payment Corp, and Google Dialer Inc. Learn more than nigh the companies providing business services in the EU.

Algorithm

A process or set of rules followed past a computer in performing problem-solving operations.

Application data cache

An application data cache is a information repository on a device. It can, for instance, enable a web application to run without an net connexion and improve the performance of the application by enabling faster loading of content.

Browser web storage

Browser web storage enables websites to store data in a browser on a device. When used in "local storage" mode, it enables data to be stored beyond sessions. This makes data retrievable fifty-fifty later a browser has been closed and reopened. One technology that facilitates web storage is HTML 5.

Cookies

A cookie is a small file containing a string of characters that is sent to your computer when you lot visit a website. When y'all visit the site over again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. You tin can configure your browser to refuse all cookies or to betoken when a cookie is being sent. Notwithstanding, some website features or services may not function properly without cookies. Learn more than nearly how Google uses cookies and how Google uses data, including cookies, when you utilise our partners' sites or apps.

Device

A device is a estimator that can be used to access Google services. For example, desktop computers, tablets, smart speakers, and smartphones are all considered devices.

Google Account

You may admission some of our services by signing up for a Google Account and providing us with some personal data (typically your name, email address, and a password). This account information is used to cosign you when y'all access Google services and protect your account from unauthorized admission by others. You tin edit or delete your business relationship at any time through your Google Business relationship settings.

IP accost

Every device connected to the Internet is assigned a number known as an Internet protocol (IP) address. These numbers are normally assigned in geographic blocks. An IP address can often be used to identify the location from which a device is connecting to the Net.

Non-personally identifiable information

This is information that is recorded about users and so that it no longer reflects or references an individually-identifiable user.

Personal data

This is information that you lot provide to us which personally identifies you, such as your name, electronic mail address, or billing data, or other information that can be reasonably linked to such information past Google, such every bit data we associate with your Google Account.

Pixel tag

A pixel tag is a blazon of technology placed on a website or within the body of an email for the purpose of tracking certain activity, such as views of a website or when an email is opened. Pixel tags are often used in combination with cookies.

Referrer URL

A Referrer URL (Uniform Resource Locator) is information transmitted to a destination webpage by a web browser, typically when you click a link to that page. The Referrer URL contains the URL of the last webpage the browser visited.

Sensitive personal data

This is a particular category of personal information relating to topics such as confidential medical facts, racial or ethnic origins, political or religious behavior, or sexuality.

Server logs

Like virtually websites, our servers automatically record the folio requests made when yous visit our sites. These "server logs" typically include your web request, Internet Protocol address, browser type, browser language, the date and time of your asking, and one or more than cookies that may uniquely place your browser.

A typical log entry for a search for "cars" looks like this:

123.45.67.89 - 25/Mar/2003 10:fifteen:32 -
http://www.google.com/search?q=cars -
Firefox ane.0.vii; Windows NT 5.1 -
740674ce2123e969

123.45.67.89 is the Internet Protocol address assigned to the user past the user's ISP. Depending on the user's service, a different accost may be assigned to the user by their service provider each time they connect to the Internet.
25/Mar/2003 ten:15:32 is the date and time of the query.
http://world wide web.google.com/search?q=cars is the requested URL, including the search query.
Firefox i.0.7; Windows NT 5.1 is the browser and operating organization existence used.
740674ce2123a969 is the unique cookie ID assigned to this particular computer the first time information technology visited Google. (Cookies can be deleted by users. If the user has deleted the cookie from the reckoner since the last time they've visited Google, and so it will exist the unique cookie ID assigned to their device the adjacent fourth dimension they visit Google from that particular device).

Unique identifiers

A unique identifier is a string of characters that can be used to uniquely place a browser, app, or device. Different identifiers vary in how permanent they are, whether they tin can be reset past users, and how they can be accessed.

Unique identifiers tin can be used for diverse purposes, including security and fraud detection, syncing services such as your email inbox, remembering your preferences, and providing personalized advertising. For example, unique identifiers stored in cookies help sites display content in your browser in your preferred linguistic communication. Y'all tin can configure your browser to refuse all cookies or to bespeak when a cookie is being sent. Acquire more near how Google uses cookies.

On other platforms besides browsers, unique identifiers are used to recognize a specific device or app on that device. For example, a unique identifier such as the Advertising ID is used to provide relevant advertisement on Android devices, and can be managed in your device's settings. Unique identifiers may as well be incorporated into a device by its manufacturer (sometimes called a universally unique ID or UUID), such equally the IMEI-number of a mobile phone. For example, a device's unique identifier can be used to customize our service to your device or analyze device issues related to our services.

Additional Context

ads you'll notice about useful

For example, if you picket videos most baking on YouTube, yous may see more ads that relate to baking as you browse the spider web. We likewise may use your IP address to decide your approximate location, so that we can serve you ads for a nearby pizza delivery service if you search for "pizza." Learn more about Google ads and why you may see particular ads.

For case, advertisers may upload data from their loyalty-card programs so that they can better understand the performance of their advertising campaigns. We but provide aggregated reports to advertisers that don't reveal information about individual people.

Android device with Google apps

Android devices with Google apps include devices sold by Google or one of our partners and include phones, cameras, vehicles, wearables, and televisions. These devices use Google Play Services and other pre-installed apps that include services like Gmail, Maps, your phone's camera and phone dialer, text-to-oral communication conversion, keyboard input, and security features. Learn more than virtually Google Play Services.

combine the information we collect

Some examples of how we combine the information we collect include:

When you're signed in to your Google Account and search on Google, you can meet search results from the public web, along with relevant data from the content you have in other Google products, like Gmail or Google Calendar. This can include things like the status of your upcoming flights, restaurant, and hotel reservations, or your photos. Learn more than
If you accept communicated with someone via Gmail and want to add them to a Google Doc or an event in Google Calendar, Google makes it easy to practice and then by autocompleting their email address when you start to type in their name. This feature makes it easier to share things with people y'all know. Learn more
The Google app can use information that you lot have stored in other Google products to show you lot personalized content, depending on your settings. For instance, if you have searches stored in your Web & App Activity, the Google app tin evidence you news articles and other information almost your interests, like sports scores, based your activeness. Larn more
If y'all link your Google Account to your Google Home, you tin manage your information and go things done through the Google Assistant. For example, y'all can add events to your Google Agenda or get your schedule for the day, inquire for status updates on your upcoming flying, or send information like driving directions to your phone. Learn more

customized search results

For example, when you're signed in to your Google Account and take the Web & App Activity control enabled, yous can get more relevant search results that are based on your previous searches and activity from other Google services. Y'all can learn more than hither. You may also get customized search results even when you're signed out. If you don't want this level of search customization, you can search and browse privately or turn off signed-out search personalization.

deliver our services

Examples of how we employ your information to evangelize our services include:

We use the IP address assigned to your device to send y'all the data you requested, such as loading a YouTube video
We use unique identifiers stored in cookies on your device to help us authenticate you lot equally the person who should accept access to your Google Business relationship
Photos and videos yous upload to Google Photos are used to help you create albums, animations, and other creations that you can share. Larn more
A flight confirmation electronic mail you receive may be used to create a "check-in" button that appears in your Gmail
When you purchase services or concrete goods from u.s.a., you may provide us data similar your shipping address or delivery instructions. We apply this information for things like processing, fulfilling, and delivering your society, and to provide support in connexion with the production or service you purchase.

detect abuse

When nosotros notice spam, malware, illegal content, and other forms of corruption on our systems in violation of our policies, we may disable your account or accept other appropriate action. In certain circumstances, we may also report the violation to appropriate authorities.

devices

For example, we can utilise data from your devices to help you make up one's mind which device you'd like to use to install an app or view a movie you buy from Google Play. We also use this information to help protect your business relationship.

ensure and ameliorate

For instance, we analyze how people interact with advertising to improve the functioning of our ads.

ensure our services are working every bit intended

For instance, we continuously monitor our systems to wait for issues. And if we find something wrong with a specific feature, reviewing activity data collected before the problem started allows us to fix things more quickly.

Information about things nearly your device

If y'all use Google's Location services on Android, we can ameliorate the performance of apps that rely on your location, like Google Maps. If you apply Google'due south Location services, your device sends data to Google about its location, sensors (like accelerometer), and nearby cell towers and Wi-Fi access points (like MAC address and signal strength). All these things help to decide your location. You tin can utilize your device settings to enable Google Location services. Larn more

legal procedure, or enforceable governmental asking

Like other technology and communications companies, Google regularly receives requests from governments and courts around the world to disclose user data. Respect for the privacy and security of data you lot store with Google underpins our arroyo to complying with these legal requests. Our legal team reviews each and every request, regardless of type, and we often button back when a request appears to be overly broad or doesn't follow the correct process. Acquire more in our Transparency Report.

brand improvements

For example, nosotros utilise cookies to analyze how people interact with our services. And that analysis tin assistance us build meliorate products. For instance, it may assist the states discover that it'southward taking people too long to complete a certain task or that they take trouble finishing steps at all. We tin then redesign that feature and better the product for everyone.

may link information

Google Analytics relies on kickoff-political party cookies, which means the cookies are set by the Google Analytics customer. Using our systems, information generated through Google Analytics can exist linked by the Google Analytics customer and by Google to third-political party cookies that are related to visits to other websites. For example, an advertiser may desire to employ its Google Analytics information to create more than relevant ads, or to further analyze its traffic. Acquire more

partner with Google

There are over 2 million non-Google websites and apps that partner with Google to show ads. Acquire more

payment data

For example, if yous add a credit card or other payment method to your Google Account, you can use it to buy things across our services, like apps in the Play Store. Nosotros may also ask for other information, like a business taxation ID, to assist process your payment. In some cases, nosotros may also need to verify your identity and may ask you for information to do this.

We may also use payment information to verify that you run into age requirements, if, for example, y'all enter an wrong altogether indicating you lot're not erstwhile plenty to take a Google Account. Learn more

personalized ads

You may also see personalized ads based on data from the advertiser. If you lot shopped on an advertiser'due south website, for case, they can use that visit information to evidence you ads. Acquire more

phone number

If you add your phone number to your business relationship, it can be used for different purposes beyond Google services, depending on your settings. For example, your phone number can exist used to assist you access your account if you forget your countersign, help people find and connect with you, and make the ads you lot see more relevant to you. Learn more

protect against abuse

For example, information about security threats can help us notify yous if we think your account has been compromised (at which signal we can help yous have steps to protect your business relationship).

publicly accessible sources

For example, we may collect information that's publicly available online or from other public sources to help train Google's language models and build features like Google Translate. Or, if your business's data appears on a website, we may index and brandish information technology on Google services.

rely on cookies to function properly

For example, we utilise a cookie called 'lbcs' that makes it possible for you to open up many Google Docs in ane browser. Blocking this cookie would prevent Google Docs from working every bit expected. Learn more

safety and reliability

Some examples of how we utilise your information to help keep our services rubber and reliable include:

Collecting and analyzing IP addresses and cookie data to protect against automated abuse. This abuse takes many forms, such as sending spam to Gmail users, stealing coin from advertisers by fraudulently clicking on ads, or censoring content by launching a Distributed Denial of Service (DDoS) assault.
The "terminal account activity" characteristic in Gmail tin can help you notice out if and when someone accessed your email without your noesis. This feature shows you information about recent activity in Gmail, such equally the IP addresses that accessed your mail service, the associated location, and the date and time of access. Learn more

sensitive categories

When showing you personalized ads, we use topics that we remember might be of interest to yous based on your activity. For example, you may see ads for things like "Cooking and Recipes" or "Air Travel." Nosotros don't use topics or show personalized ads based on sensitive categories like race, faith, sexual orientation, or health. And we require the same from advertisers that apply our services.

Sensor data from your device

Your device may accept sensors that tin exist used to meliorate empathize your location and motility. For example, an accelerometer tin can be used to make up one's mind your speed and a gyroscope to figure out your direction of travel.

servers effectually the world

For case, we operate data centers located around the world to aid keep our products continuously available for users.

services to make and receive calls or transport and receive letters

Examples of these services include:

Google Vocalisation, for making and receiving calls, sending text messages, and managing voicemail
Google See, for making and receiving video calls
Gmail, for sending and receiving emails
Google Conversation, for sending and receiving messages
Google Duo, for making and receiving video calls and sending and receiving messages
Google Fi, for a phone programme

evidence trends

When lots of people kickoff searching for something, information technology can provide useful information virtually particular trends at that time. Google Trends samples Google web searches to guess the popularity of searches over a sure period of time and shares those results publicly in aggregated terms. Learn more

specific Google services

For example, y'all can delete your blog from Blogger or a Google Site y'all ain from Google Sites. You can also delete reviews you've left on apps, games, and other content in the Play Shop.

specific partners

For instance, nosotros permit YouTube creators and advertisers to work with measurement companies to learn almost the audience of their YouTube videos or ads, using cookies or similar technologies. Another case is merchants on our shopping pages, who use cookies to understand how many dissimilar people encounter their production listings. Learn more about these partners and how they utilise your information.

synced with your Google Account

Your Chrome browsing history is only saved to your account if you lot've enabled Chrome synchronization with your Google Account. Learn more

the people who matter near to you online

For example, when you type an accost in the To, Cc, or Bcc field of an email you're composing, Gmail will advise addresses based on the people you contact nearly oft.

third parties

For example, nosotros process your information to report use statistics to rights holders nearly how their content was used in our services. We may likewise process your information if people search for your proper noun and we display search results for sites containing publicly available information nearly you.

Views and interactions with content and ads

For example, nosotros collect information about views and interactions with ads so we tin can provide aggregated reports to advertisers, like telling them whether we served their ad on a page and whether the ad was probable seen by a viewer. Nosotros may also measure other interactions, such as how you move your mouse over an advertizing or if you collaborate with the page on which the ad appears.

Voice and sound data

For example, you can choose whether you want Google to save an audio recording to your Google Account when y'all interact with Google Search, Assistant, and Maps. When your device detects an audio activation command, like "Hey Google," Google records your phonation and audio plus a few seconds earlier the activation. Acquire more than

your activity on other sites and apps

This activeness might come from your use of Google services, like from syncing your account with Chrome or your visits to sites and apps that partner with Google. Many websites and apps partner with Google to better their content and services. For example, a website might use our advert services (like AdSense) or analytics tools (like Google Analytics), or it might embed other content (such as videos from YouTube). These services may share information nearly your activity with Google and, depending on your business relationship settings and the products in use (for instance, when a partner uses Google Analytics in conjunction with our advertising services), this data may be associated with your personal data.

Learn more most how Google uses information when you use our partners' sites or apps.

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Source: https://policies.google.com/privacy?hl=en